Marketing

Results

Marketing is all about reaching the right people, and consistently deepening their relationships with your brand, so you have an engaged audience of customers.

As a brand build director & coach, I have helped founders and solo entrepreneurs build their personal brands and expand their businesses — while simultaneously freeing up their time.

Results & case studies

Case Study #1: A small but loyal audience.

When selling a high ticket offer, don’t be distracted by vanity metrics such as the size of your following or the number of likes on a social media post.

Instead: Focus on nurturing a few deep, high quality relationships with customers who will convert.

In this case study, a high-ticket service-based business with:

  • An Instagram audience of <500

  • An email list of <50 subscribers

Successfully launched a new program, receiving:

  • 150+ hits on the launch landing page (Note: that’s a incredible 30%+ conversation rate of link clicks from social)

  • 5% conversion from the landing page to physical attendance at a free launch event (a small number, however the quality of the leads was high, as evidenced by)…

  • 100% conversion from attendance at the free demo event to enrollment in a high ticket paid program

CASE STUDY #2: optimizing conversion

When unveiling a high-ticket product or experience, the key is conversion. Spend time fine-tuning the booking/ordering process and curating every detail that your customer interacts with.

In this case study, two co-founders refined their launch experience by 1) building an email outreach strategy, 2) updating the sales page and subsequent sales call processes to support conversion.

Upon launch, the new offer received:

  • 350+ direct hits to the sales page (incredible ~50% conversion rate from email)

  • 50% conversion from inquiry submission to booking a sales call

CASE STUDY #3: targeted events with high conversion + visibility

When hosting a live event or workshop, focus on the business objective. After deciding the business objective, then create the messaging & promotions for the event that will attract the right target attendees.

Several clients have hosted successful events while working with The Hustling Heart, including:

  • Sold-out intimate networking event (30+ people) hosted at a private home: The event generated multiple collaborations with artists & creatives.

  • 60-person publicity event with the goal to generate buzz about the brand: The event generated 12K impressions on LinkedIn.

  • 3 hour “pop up” vendor showcase with the goal to meet potential customers: The event converted 2 multi four-figure clients.