GO TO MARKET

Take your idea from an abstract concept… into a tangible, sellable, and scalable offer.


You’ve got an idea you’ve been working on for months, maybe even years. 

Maybe it’s years of expertise that you’ve built at a former job – which you now want to package up and offer to other people. Maybe it’s inventing a new way to solve a problem that you yourself had in the past – because if no one has created a solution yet… you’re going to do it. 

Whatever it is you’re creating, you’re passionate about bringing it to life.

The problem?

Maybe you talk yourself into circles about what to do next. Maybe you always get blank stares when you try to describe what you’re doing.

You need clarity and strategy on how to go to market.

GET CLEAR, to move fast

  • 1. Define

    Get clear. Research with your ideal customers to understand how to best meet their needs. Package up your ideas into a tangible product or offer.

  • 2. Storytelll

    Learn how to communicate with your ideal customers. Get clear on what they need to hear from you, in order to get excited about your stuff.

  • 3. Assess

    Assess the market. Develop a strategy for how to reach your audience or separate yourself from alternatives.

  • 4. Activate

    Execute on the strategy. Build a website, create a graphic, host an event… Introduce your product/offer to the world.

YOU ARE IN THE RIGHT PLACE IF…

  • You are launching (or re-launching!) a new business idea, product, or offer.

  • Your business has grown, and the time feels right for the brand to evolve or share a different message.

  • Your business is undergoing a major change… such as expanding to a new industry or niche.

  • You’ve developed a NEW product or service, and it’s time to reach a new or different customer base.

WHAT CAN WE ACCOMPLISH TOGETHER?

Scroll down to see for yourself!

In 6-12 months with me…

  • A hobbyist went from making art for free (for family & friends)…. to booking four-figure commissions

  • A singer went from an abstract idea that was hard to explain… to creating a new artists’ community and selling out events

  • An educator went from talking about a concept… to launching a new small-class model with 10 students, some of whom enrolled for an entire year

Branding for Creative Businesses

Hi — I’m Cindy.

My go-to-market approach is shaped by 7 years of working in product marketing (CPG), where I led $20+ MM product launches. For the first six years of my career, I managed and grew multi-million dollar brands. In industries clocking zero or even negative growth each year — my brands achieved double digit revenue growth, year after year.

In 2020, I took learnings from corporate and began to offer brand & marketing strategy consulting on the side. 

Since then, I’ve helped solo entrepreneurs and first-time founders tap into smart brand strategy, in order to launch their businesses, sell out events, and build communities. 

What does that mean for you? No more experimenting or DIY — because you’ve got someone who knows how to grow side-hustles, startups, legacy brands, and every type of organization in between.

I’m here to help you get clarity on what to do next, so you can bring your ideas to life.

how to get started:

  1. Let’s chat. Let’s go on a virtual coffee date. We’ll talk through your business. Together, we’ll talk about the Brand Build support level that makes sense for your brand and your goals.

  2. Receive your proposal. You will receive a proposal for coaching and have 2 weeks to make a decision on whether to move forward. (Note: The current investment for go-to-market strategy ranges from $500 to $5,000 depending on the level of support, with a minimum 3 month timeline.)

  3. Say yes! Once you decide to move forward, we jump right in!